Psychic Didn’t See THIS Coming: The Most Ironic Lawsuit in Supernatural History

Psychic Didn’t See THIS Coming: The Most Ironic Lawsuit in Supernatural History

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Psychic Didn’t See THIS Coming: The Most Ironic Lawsuit in Supernatural History

A celebrity psychic threatens legal action against a rival medium for using “Psychic Sal” — and the response from her target might be the greatest comeback in the history of the paranormal profession.

Listen to “Psychic Didn’t See THIS Coming: The Most Ironic Lawsuit in Supernatural History” on Spreaker.

Sometimes, a story comes along that writes its own punchline. A tale so perfectly constructed, so beautifully ironic, that you have to wonder if the universe itself has a sense of humor — and possibly an X account. This is one of those stories. It involves two women, a nickname, a team of lawyers, and the kind of cosmic irony that makes you question everything you thought you knew about people who claim to know everything.

Now, before we dive into this supernatural showdown, let me set the stage. Among professional psychics — yes, that’s a real profession, complete with tax implications — there exists a hierarchy. And at the top of that hierarchy in the United Kingdom sits Sally Morgan, a 74-year-old medium who has built an empire on connecting the living with the dead. She’s been on television, she’s toured the country, she’s written books, and she’s even claimed to have been the personal psychic to Princess Diana herself. Morgan reportedly provided readings for the late princess beginning in the early 1990s for about four years. Whether or not the ghost of Diana has offered any reviews on Yelp remains unclear.

Morgan bills herself as “Britain’s best-loved psychic,” which is a bold claim when you think about it. I mean, how do you even measure that? Is there a survey? A national referendum on spiritual affection? “Rate your psychic from one to ten, with ten being ‘completely loved’ and one being ‘I’ve been blocked on every social media platform.'” But I digress. The point is, Sally Morgan is a big deal in the UK paranormal scene. She’s had multiple television shows, including *Sally Morgan: Star Psychic* on ITV2 and *Psychic Sally: On the Road* on Sky Living. Her stage shows regularly sell out theaters across the country. She’s basically the Beyoncé of British mediumship — if Beyoncé occasionally got messages from your deceased grandmother about where she left her reading glasses.

Our story takes a turn worthy of a soap opera written by someone with a very dark sense of humor.

Enter Sally Cudmore. She’s 54 years old, a mother of three, and — I know this sounds made up — also a psychic. Specifically, she’s a psychic medium who operates out of Eltham in South London. She’s appeared on shows like *Loose Women* and *This Morning*. She has a TikTok presence under the handle @psychicsal100. And — this is the important part — her name is Sally. Like, that’s her actual birth name. The one her parents gave her. The one on her birth certificate. The one she’s presumably been using for 54 years without incident.

So where is this going? Straight into the legal system.

In November 2025, Sally Cudmore received a letter from a team of lawyers. Not just any lawyers — lawyers representing Sally Morgan. And what did these lawyers want? Well, they wanted Sally Cudmore to stop calling herself “Psychic Sal.”

A woman named Sally, who works as a psychic, has been told she cannot call herself “Psychic Sal” because another woman named Sally, who also works as a psychic, has apparently trademarked the nickname. According to Morgan’s legal team, she has trademarked “Psychic Sally,” “Psychic Sal,” and — wait for it — “Sally Psychic.” That’s right, she’s covered all her bases. Every possible combination of the words “Sally” and “Psychic” are apparently legally protected. At this point, I’m genuinely curious if she’s also trademarked “Sal the Supernatural,” “Medium Sally,” or just the concept of having a name that rhymes with “tally” while possessing alleged paranormal abilities.

Now, I’m not a lawyer — and neither should you assume I’m dispensing legal advice here — but there’s something profoundly amusing about the idea that you can trademark a common first name combined with a job description. It’s like if every plumber named Joe had to license the phrase “Plumber Joe” from one specific guy in Manchester. Or if every chef named Gordon had to pay royalties to… well, you know who.

What really makes this story sing is the response. When asked for her reaction to receiving legal threats from Britain’s best-loved psychic, Sally Cudmore delivered what might be the greatest comeback in the history of public relations.

“To be honest,” she told reporters, “I didn’t see this coming.”

*Chef’s kiss.* Perfection. No notes. Frame it. Put it in a museum. A psychic, who presumably makes a living telling people about events that haven’t happened yet, publicly admitting she didn’t see a lawsuit coming. She actually stepped into her own tired cliche. The irony is so thick you could spread it on toast. You could build a house with it. You could sell it as insulation for drafty Victorian mansions that are definitely haunted.

Cudmore didn’t stop there. She continued her defense with the kind of righteous indignation that only a woman who’s been doing readings for four generations can muster. “My name is Sally,” she said. “It has been since birth. I didn’t borrow it, steal it, trademark it, or contact Sally Morgan for permission.”

She even jokingly blamed her mother for the predicament, suggesting that if Mom had foreseen the trademark conflict, “perhaps she would have chosen Janet.” Although, knowing how these things work, someone’s probably already trademarked “Psychic Janet.”

Cudmore also pointed out what should be painfully obvious to anyone with functioning eyeballs: “How can anyone confuse me with Sally Morgan? She is years older than me and looks nothing like me.”

This seems like a pretty solid defense. After all, if two people don’t look alike, don’t act alike, and are separated by two decades, how confused could the public really get? But Morgan’s spokesperson was ready with a response that deserves its own special recognition in the annals of public relations statements.

According to the spokesperson, Sally Morgan “is acting in the best interest of her loyal followers to prevent further confusion caused by Sally Cudmore. She is protecting her professional name.”

Protecting her loyal followers from confusion. We’re talking about people who specifically seek out psychic services — people who are presumably open to receiving mystical communications from the spirit world, who accept that a woman on stage can channel messages from their deceased relatives, who believe in an invisible realm of consciousness that transcends the material plane. But apparently, the thing that might really throw them for a loop is two psychics having the same first name.

“I came to this theater expecting to see Sally Morgan, Britain’s best-loved psychic, but instead I found Sally Cudmore, a completely different woman who is twenty years younger and looks nothing like her! Now I don’t know what to believe about the afterlife!”

I should mention that this isn’t Sally Morgan’s first brush with controversy or legal action. Back in 2011, during a show at the Grand Canal Theatre in Dublin, audience members claimed to have heard a voice feeding information to Morgan that she then repeated on stage. The accusation made national news when listeners called into RTÉ, Ireland’s national radio network, to report what they’d heard. Morgan denied the claims, stating that her microphone was a one-way device, and she eventually sued the Daily Mail for libel over an article about the incident. She won £125,000 in damages after the newspaper accepted that the earpiece claim was “untrue.”

Around the same time, the James Randi Educational Foundation — a group that had been offering one million dollars since 1996 to any psychic who could prove their abilities under controlled conditions — challenged Morgan to take their test. She declined. When asked why someone who could allegedly predict the future wouldn’t take a simple test to win a million dollars and prove her powers were real, Morgan never provided an explanation. Instead, she reportedly responded to the offer with the threat of a lawsuit. Which, when you think about it, is one way to predict your legal expenses.

There was also the incident in March 2014 when Morgan was performing a live reading and made contact with the spirit of a deceased person, only to discover that the “deceased person” was actually sitting in the audience, very much alive. Apparently, a woman had mistakenly given Morgan a photo of herself instead of a dead relative. Morgan proceeded to channel this living, breathing, ticket-holding audience member’s spirit, and when the truth came out, the crowd erupted in laughter. To be fair, I imagine it’s difficult to fact-check someone when your sources are, by definition, unavailable for comment.

But back to the Battle of the Sallys.

Morgan’s lawyers have reportedly demanded that Cudmore stop using names such as “Psychic Sally,” “Psychic Sal,” or anything similar. They’ve also requested that Cudmore make a public statement about the confusion. What that statement would say, exactly, is unclear. “I, Sally Cudmore, hereby apologize for being named Sally and working in the same industry as another Sally. In the future, I will refer to myself exclusively as ‘That Medium Who Isn’t The Other One'”?

Cudmore, for her part, seems disinclined to back down. She pointed out that her family has been doing readings for four generations — meaning the psychic business was probably in her blood before Sally Morgan ever started giving readings at parties in her twenties. According to Morgan’s own biographical materials, she worked as a dental nurse for nearly 25 years before becoming a professional medium. Cudmore’s family, meanwhile, was apparently seeing dead people while Morgan was still checking for cavities.

What makes this whole situation even more delicious is what it says about the nature of the psychic profession itself. Here we have two women who both claim to have abilities that transcend ordinary human perception — who assert they can communicate with spirits, receive information from beyond the veil, and offer insights that normal people cannot access. And yet, neither of them apparently saw this conflict coming.

One would expect — and I’m just spitballing here — that at some point during a reading, a helpful spirit might have popped up and said, “Hey, Sally Prime, just a heads up: there’s another Sally in South London, and you two are going to have a trademark dispute in about a decade. Maybe file some extra paperwork?” Or perhaps Sally Cudmore’s spirit guides could have whispered, “Listen, we love the TikTok content, but you might want to check the UK trademark registry before committing to that handle.”

But no. Neither psychic received advance notice of the psychic showdown. The spirit world apparently doesn’t concern itself with intellectual property law. Maybe they’re all too busy helping people find their lost car keys.

Some observers have noted that this dispute feels less like a genuine effort to prevent consumer confusion and more like an attempt by an established player to prevent competition. After all, the psychic industry — like any industry — is a business. There are limited customers, limited venues, and limited slots on television programs. When a newer medium starts building a following on platforms like TikTok, older mediums might feel the pressure. Spirit communication may be timeless, but marketing strategies definitely aren’t.

Of course, we should be fair to Sally Morgan. Building a brand is hard work, and if she’s legitimately trademarked these phrases, she has every legal right to protect them. That’s how trademark law works. The question is whether it’s wise to pursue this particular battle — especially given how spectacularly it has backfired in the court of public opinion. When your legal action generates headlines like “Psychic Didn’t See Lawsuit Coming,” you might want to reconsider your strategy. Or at least consult with a different kind of specialist — maybe a public relations expert instead of a spirit guide.

As of this writing, the dispute remains ongoing. Sally Cudmore has not changed her TikTok handle. Sally Morgan has not dropped her legal threats. And somewhere, the spirits of the departed are presumably watching this unfold and absolutely *loving* the drama. If there’s one thing the afterlife must be lacking, it’s quality entertainment. Sure, eternal peace sounds nice, but have you ever watched two psychics fight over a nickname in a British tabloid? That’s premium content.

The ultimate irony of this whole situation is that it has probably given both Sallys more publicity than either could have generated on their own. Every article written about the dispute — including this one — mentions both of their names. Every person who learns about the lawsuit now knows that there are two famous psychics named Sally operating in the United Kingdom. If the goal was to reduce confusion, mission decidedly not accomplished. If anything, we’re all more confused than ever.

But perhaps that’s the real lesson here. In a world where people claim to communicate with the dead, predict the future, and perceive information through supernatural means — maybe the most honest statement any of them has ever made is this:

“I didn’t see this coming.”

Neither did we, Sally. Neither did we.

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NOTE: Some of this content may have been created with assistance from AI tools, but it has been reviewed, edited, narrated, produced, and approved by Darren Marlar, creator and host of Weird Darkness — who, despite popular conspiracy theories, is NOT an AI voice.

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